Website Promotion News

Why Some Experts Are Completely Wrong About Linking

2004-09-08T23:14:00.000-07:00

Why Some Experts Are Completely Wrong About Linking

Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track!

If you have read some information about reciprocal linking and other linking tactics in order to better promote your website, you have probably found some seriously differing opinions as to what the purpose of linking is.

There are a wide range of articles and books about linking that come from polar opposite views as to why and how you should conduct a linking promotion campaign.

Most people, to this day, think that linking is solely for search engine results and link popularity as it is defined by Google. In fact, that is the sole reason thousands and thousands of webmasters exchange links.......................

Why Articles Are Not The Route To High Search Engine Rankings

2004-08-16T22:56:00.000-07:00

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imagine the following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours......

Yahoo News and Google News Now Reach

2004-08-13T23:22:00.000-07:00

Yahoo News and Google News Now Reach: "At the recent Search Engine Strategies conference in San Jose, many search engine marketers seemed surprised to discover that Yahoo News (http://news.yahoo.com) now reaches a larger unique audience in the U.S. than MSNBC. Almost as many were stunned to find out that Google News (http://news.google.com) reaches more Americans than washingtonpost.com.

But, that's what the latest data shows. It also shows that Yahoo News and Google News would rank among the top 10 search engines - if news search engines were put in the same category as search engines.

According to Nielsen//NetRatings"........

Telecom plus Business Opportunity

2004-08-05T12:23:00.000-07:00

Telecom plus Business Opportunity

A Unique UK Business Opportunity
Welcome to a unique UK business opportunity - Telecom plus, The Utility Warehouse. Let us start by explaining one thing right at the outset - THIS IS NOT A GET RICH QUICK SCHEME! This is an opportunity to start your own home based business with a highly respected British Plc valued at over £150 million and operating in a market worth £20 billion.

This site has been designed to give you all the information you require to make an informed decision as to whether this business opportunity is RIGHT FOR YOU. We don't try to convince you it is, we let you decide, by providing you with all the facts about this unique home based business opportunity.

We encourage you to seek out further information about Telecom plus, you'll be hard pushed to find any Negatives At Telecom plus.

What's in it FOR YOU
Quite simply put, whatever you make of it!

A Truly Unique Opportunity
This opportunity is available to anyone seeking to generate an additional income, or pursue a new career path, or who would like to benefit from "free utilities for life" - imagine never having to pay a gas, electricity or telephone bill again!

Irrespective of age, experience or background, this could be your opportunity to share in our success and achieve financial freedom.

Telecom plus business opportunity

Common sense Search Engine Optimization

2004-08-05T00:24:00.000-07:00

Common sense Search Engine Optimization: "For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.

They may believe the following statements to be true:

Every search engine has a different algorithm (formula) to determine the ranking of a Web page, and therefore none of their 'regular' pages will rank highly in all of the engines.

Keyword-rich copy that the search engines will like is not text they can visibly put on their site where people can see it, especially not on their front page!

Business sites need to be on the cutting edge and use Flash animation and/or lots of graphics, and they shouldn't have to change this just to please the search engines. ........."

The Wonders of Wordtracker It s More than a Hunt for Keywords John

2004-08-03T22:28:00.000-07:00

The Wonders of Wordtracker It s More than a Hunt for Keywords John: "For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

'Keywords' for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds around the keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.

Identify your target audience's 'surfing behavior' Is there any greater discovery than having an understanding of a target "..........

The Top 10 Worst SEO Tactics

2004-07-29T11:09:00.000-07:00

The Top 10 Worst SEO Tactics

I think it is fair to say that Internet users love change, in fact I imagine that many of them embrace the concept wholeheartedly. After all, there are not many mediums guaranteed to keep you engaged and on the tip of your toes learning new things on a daily basis.

The changes that have occurred on the search engines since I began StepForth in 1997 have been remarkable and very characteristic of the ever-changing environment that the Internet embodies. In keeping with such change, it stands to reason that the techniques required to achieve top search engine placements will change as well. The prerogative of search engines has been and always will be to advance their technology in an effort to provide better and more effective search results for their users. Such effective search results require the identification and ultimately the complete eradication of manipulative SEO tactics often equivalent to Spam. This quest for the Holy Grail of search results necessarily requires that search engine marketing tactics change and grow with the new technology. Unfortunately there are many SEO strategies still being used by webmasters that were put to bed a long time ago. In many cases, these SEO strategies are not only ineffective but are now considered Spam which often has dire consequences for rankings. The following is a listing of what I consider to be the Top10 worst search engine optimization tactics:

#1: Doorway Pages (aka Gateway Pages, Leader Pages, etc.)
Definition: Create multiple web pages that are devoid of useful content but heavily optimized for search engine rankings. Each page is optimized for a variation of a keyword phrase or for completely different keyword targets. The essence of this concept was to fool the search engines....

How to Increase Ranking in Search Engines

2004-07-28T22:53:00.000-07:00

How to Increase Ranking in Search Engines

Welcome to how to increase ranking in search engines, Today we are going to work with using keywords, recipricol linking, keywords in links, and content in order to get a good page ranking in any of the major search engines.

CONTENT

No matter how many keywords, or links your page has, the fact of the matter is that all of the major search engines love content. It has always been this way, and it will always be this way. Having great content is what every search engine strives for because it meets the need of their....

Achieving a Top Ten Placement

2004-07-23T15:27:00.000-07:00

Achieving a Top Ten Placement

Achieving a top ten placement in the search engines can be compared to being invited to a party for the elite. Only the best of the best optimized web sites get to be in the top ten. While many may still agree that this is the truth, one needs to understand the entire picture. How much does Page Rank or Site Rank have to play in the picture of getting invited to the Search Engine's Top Ten party?

A few years back, Bob Massa of Search King created a program that exploited Google's Page Rank formula. Massa created a network of sites and charged a monthly fee to have sites link to each other. The advantage of Massa's network was based upon the fact that it was a lot easier to find high Page Rank sites to purchase links from and increase the Page Rank of one's web site. Google didn't like this idea too much and penalized Massa's group and clients. Massa, of course, attempted to sue Google but lost because the US Court of Appeals ruled that Page Rank was an opinion and was entitled to the protections of the First Amendment.

Now, Google has decided to employ a Topical Match program where they match one's site to a particular.........

Search Engine Optimization Link Keywords

2004-07-21T14:19:00.000-07:00

Search Engine Optimization Link Keywords

When your optimizing your website for search engines there are some link building strategies that you want to try and achieve to help be ranked higher up on search engines.

Link Building Tips

Tip 1

Use your main keywords in your "visible" link tags. This is very important to do because it shows the search engines that you have more relevant information on those keywords.

Tip 2

Use those main keywords at the very start of your link tags Those closer to the keyword is to the front of .....

Using Paid Search Engine Advertising for Better SEO Campaigns

2004-07-19T13:05:00.000-07:00

Using Paid Search Engine Advertising for Better SEO Campaigns

Many search engine optimization firms are quite successful at generating search engine traffic for client sites without participating in pay-per-click (PPC) search engine advertising. Even with successful optimization campaigns, smart SEO firms use search engine advertising to gain useful information.

This column outlines some useful strategies search....

The Road to Better results

2004-07-15T03:08:00.000-07:00

The Road to Better results

Keyword Research

Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in "medical insurance" or "health insurance" more often? Is it worth targeting the keyword "dental insurance"? What do your competitors think its clients type?

Keyword research usually begins by asking the client what they think are good keywords and by...........

The Benefits of Organic SEO

2004-07-15T00:56:00.000-07:00

The Benefits of Organic SEO

If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.

Many years ago, it was quite...

Jupitermedia's Search Engine Strategies Conference & Expo August 2-5, 2004 in San Jose is the Largest to Date

2004-07-13T14:50:00.000-07:00

Jupitermedia's Search Engine Strategies Conference & Expo August 2-5, 2004 in San Jose is the Largest to Date

NEW YORK--(BUSINESS WIRE)--July 13, 2004--Jupitermedia Corporation (Nasdaq: JUPM) today announced that its Search Engine Strategies Summer Conference & Expo 2004, the premier event for search engine marketing & optimization, will be held August 2-5 at the San Jose McEnery Convention Center. Featuring over 70 participating companies, this marks the largest Search Engine Strategies Conference & Expo to date. In 2004, Search Engine Strategies will be held in New York, Tokyo, Toronto, London, San Jose, Stockholm and Chicago.

Hosted by Danny Sullivan, the world-renowned search engine authority, this four-day...

SEO Basic Tutorial

2004-07-11T08:16:00.000-07:00

SEO Basic Tutorial

Starting out, the two biggest keys to success in the search engines (Yahoo, Google, MSN, etc.) are content and incoming links. People argue about which plays the largest role, but I just suggest doing your best at both....

How To Stay One Step Ahead of the Google Dance

2004-07-11T08:10:00.000-07:00

How To Stay One Step Ahead of the Google Dance

It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.

Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines....

Building Your Business with Google For Dummies : Internet Search Engine Articles

2004-07-11T08:06:00.000-07:00

Building Your Business with Google For Dummies : Internet Search Engine Articles

Brad Hill has worked in the online field since 1992, and was a recognized authority on search engines long before two now-famous Stanford graduate students started tinkering with what would eventually become Google. His popular books, among them Google For Dummies, Yahoo! For Dummies, and Internet Searching .......

How To Prosper In The New Google

2004-06-29T22:32:00.000-07:00

How To Prosper In The New Google

Fortunately for SEO Fast Start readers, the key strategies for succeeding on the "new" Google are pretty much the same as they were with the "old" Google. Unfortunately, a lot of folks have taken short cuts - for these folks, and for anyone else out there who isn't familiar with the "fast start" strategy, here's a quick rundown of the important steps you need to take......

Tips on Finding the Right Search Engine Optimization Firm

2004-06-29T22:31:00.000-07:00

Tips on Finding the Right Search Engine Optimization Firm

There are hundreds of Search Engine Optimization (SEO, for short) companies that claim they provide "successful," "proven", "guaranteed" search engine placement for your Web site. How do you know whether they deliver on their promise, when you have no clue how they do it? Most firms can't afford a staffer who .........

Free Meta Tag Analyzer by SEOMasters.com (Search Engine Optimization & Link Building Company) - Centronics Web Systems

2004-06-24T15:12:00.000-07:00

Free Meta Tag Analyzer by SEOMasters.com (Search Engine Optimization & Link Building Company) - Centronics Web Systems

Its a nice little tool for checking over your site, but only if you know what you are doing!

Attention Webmasters, Web Designers, Search Engine Optimization Specialists, Web Promotion Technicians and all those Web Entreprenuers and Web Enthusiasts. SEO Masters introduces an Online Meta Tag Analyzer tool to access the Quality of Meta Tags of your website.

The Tool offers instant, online report of a website's Meta Tags. SEO Masters Meta Tag Analyzer tool checks for Title, Keywords, Description, Robots & Author Tag & their relevancy with the page content. They also allow you to link to the tool for free and add it to your own website.

The BIGGEST mistake submitter's make is submitting a Web page that is not search engine friendly. Our FREE on-line META Tag Analyzer is the first of its kind on the Net. That's not too surprising for some of you who have been following us over the years. There are now other analyzers on the Net that try to do what we have been doing for years, but we think you'll find the META Tag Analyzer does it better.

The Meta Tag Analyzer tool helps in
General HTML Analysis
Basic HTML Syntax Checking
Duplicate Tag Detection
HTML Title Tag Analysis
Syntax Checking
Oversize Checking
Multiple Title Tag Detection
META Tag Analysis
Syntax Checking
Oversize Checking
META Tag Spam Detection
Multiple META Tag Detection

The META Tag Analyzer is a combination spider and syntax checker. If you are getting results which declare your page not to contain any Tags, and you know it does, please double check your syntax. Also make absolutely sure you are using the correct URL by clicking on it.

With some servers our robot is unable to make a connection. This usually indicates your server is down, very slow or disallowing our robot access. If you receive an error indicating we can't connect, we apologize for this, but there is little we can do about it. We suggest you try again when your server isn't so busy and make sure your server is on-line and functioning properly.

SEOMasters.com's Meta Tag analysis tool to help webmasters analyze their web pages. This script analyze not only the Meta Tags but try to use the same spider technology as the search engines spiders them self. Find out which pages of your website need optimization to attract your target market; set up appropriate meta tags based on customer key word searches so that search engines list your site correctly.

Feel free to use this tool, tell it to your friends and even link to it using the HTML Code available for free at
http://www.seomasters.com/meta-tag-analyzer/

GMAIL ACCOUNT

2004-06-24T02:20:00.000-07:00

Not sure if this is OLD NEWS or new news! But did you know that if you have Blogger account you can get yourself a GMAIL ACCOUNT, that's if you want one of course.

Be one of the select few, but growing number that has a gmail account and get yourself a blogger account while you are at it.

Zongoo!.com: Free Web Content - Keyword Research for Search Engine Optimization

2004-06-24T02:17:00.000-07:00

Zongoo!.com: Free Web Content - Keyword Research for Search Engine Optimization

This article gives a good basic knowledge of what search engine optimisation and website promotion invloves.

Keyword Phrase Research is a process of selecting the most “optimum performance” keyword phrases that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It’s like not....

Welcome to Website Promotion News

2004-06-24T01:59:00.000-07:00

Hello and a big welcome to my first post. My intention for this blog is to keep you up to date with all the news, tips and advice relating to website promotion or as it is sometimes called - seo, search engine optisation, sem, search engine marketing and the like.

Now I'm off to find some tips and advice for you...:-)