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Thursday, July 15, 2004

The Road to Better results

The Road to Better results

Keyword Research

Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in "medical insurance" or "health insurance" more often? Is it worth targeting the keyword "dental insurance"? What do your competitors think its clients type?

Keyword research usually begins by asking the client what they think are good keywords and by...........