Website Promotion - News, tips, advice and resources from around the World Wide Web. Covering search engine optimisation, search engine marketing ppc and anything else that fits in!

Wednesday, September 08, 2004

Why Some Experts Are Completely Wrong About Linking

Why Some Experts Are Completely Wrong About Linking

Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track!

If you have read some information about reciprocal linking and other linking tactics in order to better promote your website, you have probably found some seriously differing opinions as to what the purpose of linking is.

There are a wide range of articles and books about linking that come from polar opposite views as to why and how you should conduct a linking promotion campaign.

Most people, to this day, think that linking is solely for search engine results and link popularity as it is defined by Google. In fact, that is the sole reason thousands and thousands of webmasters exchange links.......................

Monday, August 16, 2004

Why Articles Are Not The Route To High Search Engine Rankings

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imagine the following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours......

Friday, August 13, 2004

Yahoo News and Google News Now Reach

Yahoo News and Google News Now Reach: "At the recent Search Engine Strategies conference in San Jose, many search engine marketers seemed surprised to discover that Yahoo News (http://news.yahoo.com) now reaches a larger unique audience in the U.S. than MSNBC. Almost as many were stunned to find out that Google News (http://news.google.com) reaches more Americans than washingtonpost.com.

But, that's what the latest data shows. It also shows that Yahoo News and Google News would rank among the top 10 search engines - if news search engines were put in the same category as search engines.

According to Nielsen//NetRatings"........

Thursday, August 05, 2004

Telecom plus Business Opportunity

Telecom plus Business Opportunity

A Unique UK Business Opportunity
Welcome to a unique UK business opportunity - Telecom plus, The Utility Warehouse. Let us start by explaining one thing right at the outset - THIS IS NOT A GET RICH QUICK SCHEME! This is an opportunity to start your own home based business with a highly respected British Plc valued at over £150 million and operating in a market worth £20 billion.

This site has been designed to give you all the information you require to make an informed decision as to whether this business opportunity is RIGHT FOR YOU. We don't try to convince you it is, we let you decide, by providing you with all the facts about this unique home based business opportunity.

We encourage you to seek out further information about Telecom plus, you'll be hard pushed to find any Negatives At Telecom plus.

What's in it FOR YOU
Quite simply put, whatever you make of it!

A Truly Unique Opportunity
This opportunity is available to anyone seeking to generate an additional income, or pursue a new career path, or who would like to benefit from "free utilities for life" - imagine never having to pay a gas, electricity or telephone bill again!

Irrespective of age, experience or background, this could be your opportunity to share in our success and achieve financial freedom.

Telecom plus business opportunity

Common sense Search Engine Optimization

Common sense Search Engine Optimization: "For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.

They may believe the following statements to be true:


Every search engine has a different algorithm (formula) to determine the ranking of a Web page, and therefore none of their 'regular' pages will rank highly in all of the engines.


Keyword-rich copy that the search engines will like is not text they can visibly put on their site where people can see it, especially not on their front page!


Business sites need to be on the cutting edge and use Flash animation and/or lots of graphics, and they shouldn't have to change this just to please the search engines. ........."

Tuesday, August 03, 2004

The Wonders of Wordtracker It s More than a Hunt for Keywords John

The Wonders of Wordtracker It s More than a Hunt for Keywords John: "For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.

'Keywords' for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is no older than 60 days. An SEO can spend long periods of time doing research and hunting for keywords. But let's really try and get our minds around the keyword hunting issue for a minute, and I'll explain a few other tips for using Wordtracker.

Identify your target audience's 'surfing behavior' Is there any greater discovery than having an understanding of a target "..........

Thursday, July 29, 2004

The Top 10 Worst SEO Tactics

The Top 10 Worst SEO Tactics

I think it is fair to say that Internet users love change, in fact I imagine that many of them embrace the concept wholeheartedly. After all, there are not many mediums guaranteed to keep you engaged and on the tip of your toes learning new things on a daily basis.

The changes that have occurred on the search engines since I began StepForth in 1997 have been remarkable and very characteristic of the ever-changing environment that the Internet embodies. In keeping with such change, it stands to reason that the techniques required to achieve top search engine placements will change as well. The prerogative of search engines has been and always will be to advance their technology in an effort to provide better and more effective search results for their users. Such effective search results require the identification and ultimately the complete eradication of manipulative SEO tactics often equivalent to Spam. This quest for the Holy Grail of search results necessarily requires that search engine marketing tactics change and grow with the new technology. Unfortunately there are many SEO strategies still being used by webmasters that were put to bed a long time ago. In many cases, these SEO strategies are not only ineffective but are now considered Spam which often has dire consequences for rankings. The following is a listing of what I consider to be the Top10 worst search engine optimization tactics:

#1: Doorway Pages (aka Gateway Pages, Leader Pages, etc.)
Definition: Create multiple web pages that are devoid of useful content but heavily optimized for search engine rankings. Each page is optimized for a variation of a keyword phrase or for completely different keyword targets. The essence of this concept was to fool the search engines....

Wednesday, July 28, 2004

How to Increase Ranking in Search Engines

How to Increase Ranking in Search Engines

Welcome to how to increase ranking in search engines, Today we are going to work with using keywords, recipricol linking, keywords in links, and content in order to get a good page ranking in any of the major search engines.

CONTENT

No matter how many keywords, or links your page has, the fact of the matter is that all of the major search engines love content. It has always been this way, and it will always be this way. Having great content is what every search engine strives for because it meets the need of their....